Problem: Family-owned soap and skincare brand Rad Soap Co. lacked a cohesive social media presence, relevant content pillars, and strong brand messaging.

Solution: A complete social media rebrand that emphasizes the unique qualities of their product line, while also creating and propelling a strong brand message and brand voice that can create a positive impression on new customers and encourage online interactions.

Skills Utilized; Art Direction, Copywriting, Social Media Content Creation