Problem: Asian-flavored seltzer company, Sanzo does not stand out on a crowded grocery store shelf, and its social media content and branding struggle to resonate with potential consumers.

Solution: A comprehensive packaging redesign and social media overhaul that positions Sanzo as the next big drink for kids and teens. Components of this rebranding include package design, product photography, video content creation, and the establishment of brand messaging.

Skills Utilized; Art Direction, Branding, Social Media Content Creation